We rolled AuthorityMax a week ago with some LinkedIn announcements and we’re truly grateful for the positive response. <\/p>\n
<\/strong><\/p>\n But we also had a lot of you come to us seeking answers to the elephant in the room – “what should I make my first post on?” <\/p>\n Well, we heard you. <\/p>\n <\/strong><\/p>\n So after years of helping startup founders build their personal brands on LinkedIn, we’ve consolidated 15 ideas you can get started with. <\/p>\n <\/p>\n While these frameworks are sure to work for founders across all industries and business scale, we do recommend you give them a spin of your own too: <\/p>\n This idea focuses on a belief or decision you once held strongly, but later reversed. It could be about hiring, pricing, growth strategy, tech choices, or even how you approached content itself. <\/p>\n It signals maturity. Strong founders aren’t defined by always being right; they’re defined by knowing when to update their thinking. This kind of post builds trust because it shows learning, not ego.<\/p>\n <\/strong><\/p>\n For example, “I used to believe we needed to hire aggressively to grow faster. Six months later, we realised focus, not headcount, was the bottleneck. Here’s what changed my mind.”<\/p>\n This isn’t a polished failure story. It’s a real mistake with real consequences, shared without drama, but with clarity.<\/p>\n Founders trust other founders who talk honestly about what didn’t work. These posts feel earned, not performative, and often spark thoughtful conversations in comments and DMs.<\/p>\n <\/strong><\/p>\n For example, “We spent three months building a feature our biggest customer asked for. It never got used. Here’s what we misunderstood and how we validate requests now.”<\/p>\n <\/p>\n Every meaningful decision involves a trade-off. This post breaks down two competing options and explains why you chose one over the other.<\/p>\n Trade-offs reveal how you think. They show judgment, not just outcomes and judgment is what builds authority.<\/p>\n <\/strong><\/p>\n For example, “We chose slower growth in exchange for better onboarding. It hurt short-term numbers, but reduced churn long-term. Here’s how we made that call.”<\/p>\n Instead of pitching a solution, you explain how you frame the problem your market struggles with.<\/p>\n <\/strong><\/p>\n People follow perspectives, not products. When your problem framing resonates, your solution becomes easier to trust.<\/p>\n <\/strong><\/p>\n For example, “Most people think onboarding is a UX problem. We realised it’s actually a confidence problem and that changed how we built the product.”<\/p>\n <\/p>\n This is a calm, experience-led correction – not a hot take for attention. It positions you as someone who’s been close to the problem long enough to see past surface-level narratives.<\/p>\n For example, “Everyone says PLG means no sales. In practice, we found sales didn’t disappear, it just changed shape.”<\/p>\n This idea zooms into a challenging period – missed targets, churn spikes, hiring delays, shared thoughtfully, without oversharing.<\/p>\n It humanises the journey. Readers don’t expect perfection, but they do respect honesty.<\/p>\n <\/strong><\/p>\n For example, “This week didn’t go as planned. Two deals slipped and a key hire backed out. Here’s what we learned about where our process breaks under pressure.”<\/p>\n <\/p>\n Every founder has a mental filter they rely on when things get unclear. This post shares yours.<\/p>\n Decision frameworks are more valuable than advice. They show how you navigate uncertainty, not just outcomes.<\/p>\n <\/strong><\/p>\n For example, “Before any big decision, I ask one question: ‘Will this still make sense 12 months from now?’ It’s saved us more than once.”<\/p>\n <\/p>\n This idea reflects on something you wish you understood earlier in your journey.<\/p>\n <\/strong><\/p>\n It compresses experience into insight. Readers feel like they’re borrowing your hindsight, which is incredibly valuable.<\/p>\n <\/strong><\/p>\n For example, “I learned too late that not all revenue is good revenue. Chasing the wrong customers slowed us down more than it helped.”<\/p>\n <\/p>\n Instead of adding tactics, you talk about subtraction – tools, processes, or habits you intentionally removed.<\/p>\n <\/strong><\/p>\n Most content focuses on doing more. Talking about what you stopped doing signals confidence and clarity.<\/p>\n <\/strong><\/p>\n For example, “We stopped tracking 12 metrics and focused on three. Decision-making got faster and better.”<\/p>\n <\/p>\n You weigh in on a trend only if you’ve actually lived it – AI, remote work, pricing models, growth strategies. Context beats commentary. Your lived experience cuts through surface-level opinions.<\/p>\n <\/strong><\/p>\n For example, “AI didn’t replace our workflows. It exposed where they were broken. Here’s what actually changed for us.”<\/p>\n <\/p>\n This idea shares a moment where customer feedback challenged your assumptions. It shows you’re close to the market. That proximity builds credibility with buyers and peers alike.<\/p>\n <\/strong><\/p>\n For example, “A customer told us, ‘I don’t care about speed. I care about confidence.’ That single line reshaped our roadmap.”<\/p>\n <\/p>\n What “good” looks like changes as companies grow. This post reflects on that evolution.<\/p>\n It signals realism. Founders at similar stages recognise themselves in your thinking.<\/p>\n <\/strong><\/p>\n For example, “Early on, ‘good’ meant shipping fast. Today, ‘good’ means fewer releases, but fewer rollbacks too.”<\/p>\n <\/p>\n Instead of sharing vanity metrics, you explain the one metric that actually drives decisions. It reveals operator depth. Serious readers pay attention to how you measure progress.<\/p>\n <\/strong><\/p>\n For example, “We don’t obsess over MRR alone. We watch the activation rate weekly because that’s where churn starts.”<\/p>\n <\/p>\n Not everything needs a clean ending. This idea shares a challenge you’re still figuring out.<\/p>\n Honest uncertainty builds trust. It invites dialogue instead of applause.<\/p>\n <\/strong><\/p>\n For example, “We’re still struggling to balance speed with stability. No clear answer yet, but here’s how we’re thinking about it.”<\/p>\n <\/p>\n This post articulates a principle you keep returning to when things get noisy. Beliefs anchor personal brands. Over time, people associate you with how you see the world, not just what you post.<\/p>\n <\/strong><\/p>\n For example, “I believe clarity beats cleverness, especially in early-stage companies. Most of our decisions trace back to that.”<\/p>\n15 Founder-Led content ideas for LinkedIn Personal Branding <\/h2>\n
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1. The Decision You Changed Your Mind On <\/strong><\/h3>\n
2. A Mistake That Cost You Time, Money, or Momentum<\/h3>\n
3. The Trade-Off You Chose (and Why)<\/h3>\n
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4. How You Think About a Core Problem in Your Market <\/strong><\/h3>\n
5. What Most People Get Wrong About Your Industry<\/h3>\n
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6. A Behind-the-Scenes Look at a Hard Week <\/strong><\/h3>\n
7. The Question You Ask Before Making Any Big Decision <\/strong><\/h3>\n
8. A Lesson You Learned Too Late <\/strong><\/h3>\n
9. What You Stopped Doing That Made Things Better <\/strong><\/h3>\n
10. Your POV on a Trending Topic (Filtered Through Experience) <\/strong><\/h3>\n
11. A Customer Conversation That Changed Your Thinking <\/strong><\/h3>\n
12. How You Define ‘Good’ at Your Current Stage <\/strong><\/h3>\n
13. The Metric You Watch Obsessively (and Why) <\/strong><\/h3>\n
14. Something You’re Actively Struggling With <\/strong><\/h3>\n
15. The Belief That Guides Most of Your Decisions<\/h3>\n